<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[🛍️Retail Therapy]]></title><description><![CDATA[Gray hair and acne. Jeans that never fit. When life stops making sense, we shop! Retail Therapy is a quirky, sideways look at the time and money we throw at our angst.
]]></description><link>https://www.ranimonson.com</link><image><url>https://substackcdn.com/image/fetch/$s_!8fyd!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png</url><title>🛍️Retail Therapy</title><link>https://www.ranimonson.com</link></image><generator>Substack</generator><lastBuildDate>Fri, 24 Apr 2026 16:10:19 GMT</lastBuildDate><atom:link href="https://www.ranimonson.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Rani Monson]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[ranimonson@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[ranimonson@substack.com]]></itunes:email><itunes:name><![CDATA[Rani Monson]]></itunes:name></itunes:owner><itunes:author><![CDATA[Rani Monson]]></itunes:author><googleplay:owner><![CDATA[ranimonson@substack.com]]></googleplay:owner><googleplay:email><![CDATA[ranimonson@substack.com]]></googleplay:email><googleplay:author><![CDATA[Rani Monson]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[It’s OK If I Go to Hell for Buying Books on Amazon ]]></title><description><![CDATA[106 Amazon orders this year. Nine were books. I'm not apologizing. Especially not on Independent Bookstore Day. I'm over the guilt.]]></description><link>https://www.ranimonson.com/p/i-buy-books-amazon</link><guid isPermaLink="false">https://www.ranimonson.com/p/i-buy-books-amazon</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Fri, 24 Apr 2026 10:51:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-oZT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-oZT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-oZT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-oZT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:438699,&quot;alt&quot;:&quot;Even on Independent Bookstore Day I buy books on Amazon&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/195310207?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Even on Independent Bookstore Day I buy books on Amazon" title="Even on Independent Bookstore Day I buy books on Amazon" srcset="https://substackcdn.com/image/fetch/$s_!-oZT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-oZT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35a809d4-0b35-407a-aa37-bca1400dace5_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Independent Bookstore Day 2026</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-kjF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7825,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>Saturday is Independent Bookstore Day and I&#8217;m already dreading the discourse, getting pummeled with posts online about why indie sellers are the only appropriate way to buy a book. Ever. And that whatever you do, for the love of god, you cannot ever ever purchase a book on Amazon. Because every time you do, a writer loses money, a local book shop shuts down and surely a shelter animal can&#8217;t find a forever home.</p><p>I&#8217;m just waiting for the suggestion that it would be better to stop reading altogether, instead of committing the horrific sin of lining Jeff Bezos pockets. As if it will make a difference.</p><p>So I&#8217;m putting it out there right now, to get it out of the way. I buy books on Amazon and I&#8217;m not gonna stop.</p><div class="pullquote"><p>I buy books on Amazon and I&#8217;m not gonna stop</p></div><p>Before your launch in with your lecture: don&#8217;t. I&#8217;m not looking for your absolution. I&#8217;ve made peace with my purchases. But I&#8217;m tired of the guilt others try to impose for buying a book. Save your braggadociousness &#8212; I&#8217;m bored with this fight.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><p>Book censorship is wrong; book banning is wrong; book burning is wrong. I give money to groups that fight those nut-jobs who want to ban books they&#8217;ve never read. And yes, I still buy books on Amazon. If that means I&#8217;m going to hell, so be it.</p><p>I&#8217;ve placed 106 orders on Amazon this year. Nine contained books. Of the nine, two were books I ordered elsewhere, first, both used. One never showed up. After way too many in-person attempts to get it rectified, I gave up. The other showed up, but the font was so tiny I couldn&#8217;t read it. And I have 20-20 close-up vision. Both got replaced by Amazon within a day.</p><p>I also bought an adult coloring book of swear words that I like giving as a gift. Please, hold that against me.</p><p>And while you&#8217;re at it, tell me: </p><ul><li><p><em>&#8220;When&#8217;s the last time you successfully and easily bought a book that&#8217;s out of print?&#8221; </em></p></li><li><p><em>&#8220;What about one that&#8217;s backordered?&#8221;</em></p></li></ul><p>Like magic, Amazon does both. It even gives you options to buy used.</p><div class="pullquote"><p>If that means I&#8217;m going to hell, so be it</p></div><p>By all means, support your local bookstores. Visit, hang out, spend money on beverages and buy lots of books. I do that, too, and I&#8217;m sure I&#8217;ll be there on Saturday in support. But when they don&#8217;t have what I want, I buy it on Amazon.</p><p>And don&#8217;t even start with me on the Public Library. I buy things at the NYC library gift shop to support the cause. In Dallas, I donate money and volunteer my time. I&#8217;ve served on two Friends boards, attended budget hearings, and worked book sales where no one showed.</p><p>I&#8217;m also an avid user. Right now I have 11 books checked out and another 7 ready to be picked up. The hours are ludicrous &#8211; only open when everyone is working and closing before we&#8217;re done. So getting there is a feat. I have another 30 titles that I&#8217;ve requested.</p><p>Not that adding titles to your queue is easy, and I say this as someone who works in tech. The search engine limps along, crawling through every type of media --- movies, CDs and probably microfiche. It&#8217;s always down at 11 p.m., to the point I&#8217;m starting to think it might not even be a machine. The search algorithms are so bad, it was actually the inspiration for Chat GPT.</p><p>If that&#8217;s not purgatory, I don&#8217;t know what is.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-buy-books-amazon?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-buy-books-amazon?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>Right now, I am No. 62 out of 233 people waiting for the book <em><strong>Theo of Golden</strong></em> by Allen Levi. I&#8217;m more likely to die than get that book. And even if it does arrive, it will have had lots of other fingers all over it before I get my turn. So I&#8217;ll probably pick up a disease. Which also could kill me.</p><p>The book group I joined, believing it was an excuse to eat lots of cheese and drink wine on a Tuesday, actually reads and discusses the book. I can&#8217;t wait weeks for it to arrive. I need the book in my hands, so I can break in the spine and tatter the cover. It&#8217;s at least got to look like I read it.</p><p>I try to love <strong><a href="http://bookshop.org">Bookshop.org</a> </strong>but it never sticks. They charge for shipping and delivery takes forever. In the &#8220;up to 10 days&#8221; they make me wait, I&#8217;ve already received, reveled-in and read said book from Amazon. This despite their tagline: <em>Friends don&#8217;t let friends buy books on Amazon.</em></p><p>I needed to buy <em><strong>Your Brain on Art</strong></em> and <em><strong>Outlive: The Science and Art of Longevity.</strong></em> I can do this on Bookshop.org for $65.65 and receive them in 4 to 10 days, which is basically the window for a home service call. Of that, $6 would go to a local book store.</p><p>Amazon is $46.88 and they arrive tomorrow. That&#8217;s a difference of $18.77. I&#8217;m much better off walking into a local bookseller when I&#8217;m in the area and handing them a $20.</p><p>Take the book <em><strong>The Boy, the Mole, the Fox and the Horse,</strong></em> which is always a perfect gift. I can get a used copy on eBay for $22.99 and pay for shipping. Barnes &amp; Noble has it for $19.99. Amazon: $12.96, free two-day delivery and it includes a personalized gift message.</p><p>Don&#8217;t argue with me &#8212; talk to the numbers. Amazon sells 300 million books a year in the U.S. with book revenue of $28 billion. Obviously I&#8217;m not the only person buying books from Amazon. Math wins. So does instant gratification.</p><p>I&#8217;ve tried to do my part, damnit.</p><p>Judge all you want, believing I&#8217;m going to hell in a book bag. But consider this: maybe I&#8217;m just one of the few willing to admit the truth.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0KlO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0KlO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebb35f10-0239-44c1-84e0-05a547363446_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10889,&quot;alt&quot;:&quot;Conversations are the best part. Share your thoughts in the comments section.&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Conversations are the best part. Share your thoughts in the comments section." title="Conversations are the best part. Share your thoughts in the comments section." srcset="https://substackcdn.com/image/fetch/$s_!0KlO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p style="text-align: center;">Don&#8217;t agree with me? Great! Start the dialogue so we can at least connect and share. Maybe even learn from each other. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-buy-books-amazon/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-buy-books-amazon/comments"><span>Leave a comment</span></a></p><p><em>Cheers to spending our time and money well!</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hhJz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hhJz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif" width="528" height="234" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:234,&quot;width&quot;:528,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4548,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!hhJz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p style="text-align: center;">Thanks for reading. If you get a kick out of <strong>Retail Therapy</strong>, please share it with someone else to enjoy. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share &#128717;&#65039;Retail Therapy&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share &#128717;&#65039;Retail Therapy</span></a></p>]]></content:encoded></item><item><title><![CDATA[I Paid My Taxes. Elon Didn't.]]></title><description><![CDATA[My tax bill could have been a BMW]]></description><link>https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff</link><guid isPermaLink="false">https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Wed, 22 Apr 2026 11:55:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vU2q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vU2q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vU2q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vU2q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:399879,&quot;alt&quot;:&quot;Elon Musk pays no federal income taxes&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/194989405?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Elon Musk pays no federal income taxes" title="Elon Musk pays no federal income taxes" srcset="https://substackcdn.com/image/fetch/$s_!vU2q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vU2q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F470e1d85-256e-420b-97a6-1f346d2eb3be_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"></div></div></a><figcaption class="image-caption">We all pay our fair share, except for those who pay none</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-kjF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7825,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>By now you&#8217;ve probably either paid your taxes or filed an extension (been there, done that.) Or maybe you&#8217;re one of those who&#8217;s betting you won&#8217;t get caught and just skipped it altogether. Please let me know how that works out. And if you&#8217;re someone who dealt with this annual madness months ago, just know we probably wouldn&#8217;t be friends.</p><p>Every year it stings. The amount of time it takes to get it all pulled together &#8212; even when you&#8217;re paying someone else to actually create and file the return. But then there&#8217;s the painful part of writing a check to the IRS. Let&#8217;s take a minute and pause: think about how much you paid in taxes for last year. Maybe get some coffee? I need a stiff drink.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><p>I&#8217;m pissed about my tax bill. For what I shelled out, there are so many other things I would have rather blown the money on. Like a brand new BMW i5 or an Audi A7. It could also be a Mercedes-Benz E450 4Matic but never again. Car dents like its made of aluminum. Which of course has nothing to do with my driving.</p><p>Yes, I made enough money last year to warrant a tax bill the size of a luxury vehicle. I know this is a first-world problem. I don&#8217;t take it for granted that I made money last year. I&#8217;ve had several years where I made a lot less, and even years where I made less money than what I paid in taxes for 2025. I&#8217;ve been laid off more than once. I know what it means to make money and not, sometimes in the same year. Welcome to tech.</p><p>But every year I&#8217;ve paid my taxes, some years selling jewelry or purses to foot the bill. If my money was being used wisely, say to improve schools or streets, that would be one thing. But knowing my money has to offset the <strong><a href="https://www.ranimonson.com/p/the-war-in-iran-is-coming-for-your">$1 billion a day</a></strong> the country is spending on the war with Iran makes me furious. I&#8217;m livid that our government is killing citizens and using our tax dollars to <strong><a href="https://www.ranimonson.com/p/stephen-colbert-said-so-free-speech">attack free speech</a></strong>.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>I&#8217;m not ok that I&#8217;m paying my fair share of taxes, yet the wealthiest among us pay none. Take Elon Musk of Tesla fame with his <strong><a href="https://www.forbes.com/billionaires/">net worth of $795.7 billion</a></strong>. In<a href="https://www.propublica.org/article/the-secret-irs-files-trove-of-never-before-seen-records-reveal-how-the-wealthiest-avoid-income-tax"> </a><strong><a href="https://www.propublica.org/article/the-secret-irs-files-trove-of-never-before-seen-records-reveal-how-the-wealthiest-avoid-income-tax">2018</a></strong>, he paid $0 in federal income tax. This information is from an <strong><a href="https://projects.propublica.org/americas-highest-incomes-and-taxes-revealed">investigation by ProPublica</a></strong>.</p><p>And before you start thinking &#8220;well I&#8217;m sure it was a one time thing&#8221; stop. It&#8217;s not.</p><p>Amazon&#8217;s Jeff Bezos has a <strong><a href="https://www.forbes.com/billionaires/">net worth of $259.5 billion</a></strong>, yet in both <strong><a href="https://www.propublica.org/article/the-secret-irs-files-trove-of-never-before-seen-records-reveal-how-the-wealthiest-avoid-income-tax">2007 and 2011</a> </strong>he paid $0 in federal income taxes. If I also find out his new bride, Lauren S&#225;nchez Bezos, is getting all of her swoon worthy designer duds for free, I&#8217;ll lose my shit.</p><p>And let&#8217;s not forget President Donald Trump, who&#8217;s never gotten my vote. He loves to brag about his obscene wealth and also not paying, claiming &#8220;that makes me smart.&#8221;</p><p>It definitely makes me feel like an angry chump. The list of <strong>t<a href="https://projects.propublica.org/americas-highest-incomes-and-taxes-revealed">hose who&#8217;ve paid $0 federal income tax</a></strong> goes on and on, if you want to take a look. I find it demoralizing.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share &#128717;&#65039;Retail Therapy&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share &#128717;&#65039;Retail Therapy</span></a></p><p>The strategy isn&#8217;t just limited to the uber wealthy. In 2023, 0.4% of those who made more than $1 million didn&#8217;t pay any federal taxes either, according to <strong><a href="https://usafacts.org/articles/who-doesnt-pay-federal-income-taxes/">USAFacts</a>.</strong></p><p>Maybe that&#8217;s what they really mean when they talk about trickle down economics.</p><p>As for you and me, next April it will be the same. I&#8217;ll again wait too long to pull the papers together, ignoring the accountant who keeps hounding me. Just to write another check that feels way too big, paying for another war I don&#8217;t support. Then I&#8217;ll look up all the dreamy new cars I won&#8217;t be buying. But know what will never be on my list? A Tesla.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0KlO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0KlO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ebb35f10-0239-44c1-84e0-05a547363446_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10889,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0KlO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!0KlO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Febb35f10-0239-44c1-84e0-05a547363446_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Does it make your furious to follow the rules and pay your taxes each year when some pay none? Share your thoughts and let&#8217;s talk &#8212; comments are open to all.  </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-paid-taxes-elon-didnt-or-jeff/comments"><span>Leave a comment</span></a></p><p></p><p><em>Cheers to spending our time and money well!</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hhJz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hhJz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif" width="528" height="234" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:234,&quot;width&quot;:528,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4548,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!hhJz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!hhJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fad1d4478-481a-40b2-ac45-3a1da86b524f_528x234.gif 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[The War in Iran Is Coming for Your Retail Therapy]]></title><description><![CDATA[Gas prices are only the start. Your moisturizer, your Asics, and your summer vacation are next.]]></description><link>https://www.ranimonson.com/p/the-war-in-iran-is-coming-for-your</link><guid isPermaLink="false">https://www.ranimonson.com/p/the-war-in-iran-is-coming-for-your</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Fri, 17 Apr 2026 12:21:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9VFw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9VFw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9VFw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9VFw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:207224,&quot;alt&quot;:&quot;From moisturizer to airfare, here's what the Iran war is actually costing us.&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/193421004?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="From moisturizer to airfare, here's what the Iran war is actually costing us." title="From moisturizer to airfare, here's what the Iran war is actually costing us." srcset="https://substackcdn.com/image/fetch/$s_!9VFw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9VFw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c3e6dcf-b04a-417c-99c4-92c080095e2e_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"></div></div></a><figcaption class="image-caption">Bottom line: the cost of Retail Therapy is going to get way more expensive for us all.</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><p>Nothing in life is more boring than filling up the car with gas, although drying my hair comes close. So I put it off as long as possible. It&#8217;s not the money &#8212; it&#8217;s the standing there at the pump, always in slow-mo mode, baffled as to why technology hasn&#8217;t given it some pep.</p><p>The empty tank light doesn&#8217;t faze me. It&#8217;s only when the car starts offering to look for a gas station that I take action. And before you even think about it &#8212; don&#8217;t. I&#8217;ve already heard from every guy I know who insists on mansplaining to me about how I&#8217;m hurting the motor.</p><p>So when I finally got around to doing the deed, I stood there watching the numbers climb: $79. I would have preferred a sushi dinner for one, or half a facial. All of which made me wonder &#8212; what&#8217;s this war in Iran that I didn&#8217;t start actually costing me?</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share &#128717;&#65039;Retail Therapy&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share &#128717;&#65039;Retail Therapy</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[The 1 Thing Missing From Your Annual Review]]></title><description><![CDATA[Now. But it won't happen since NeeDoh is the most sought-after toy on the planet]]></description><link>https://www.ranimonson.com/p/i-need-a-needoh-now</link><guid isPermaLink="false">https://www.ranimonson.com/p/i-need-a-needoh-now</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Tue, 14 Apr 2026 11:52:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!qnmi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!qnmi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qnmi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!qnmi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:282136,&quot;alt&quot;:&quot;NeeDoh is the most sought after item, online and off.&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/194071835?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="NeeDoh is the most sought after item, online and off." title="NeeDoh is the most sought after item, online and off." srcset="https://substackcdn.com/image/fetch/$s_!qnmi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qnmi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75d8499d-31a0-436d-af09-b017454c2b66_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">NeeDoh sold the entire year of inventory in the first 9 weeks of the year</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-kjF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>There&#8217;s a moment in every Zoom meeting &#8212; you know the one &#8212; where someone says something that deserves a response that you can&#8217;t actually say &#8212; out loud, at least. So you mute yourself, bite your lip, and quietly lose it.</p><p>Me? I squeeze a neon pink blob, hopefully remembering to keep it under my desk where nobody else can see. It has helped me keep my job.</p><p>It is a children&#8217;s toy. It costs $9. And you can&#8217;t have one.</p><p>I wasn&#8217;t looking for another impossible-to-find product to obsess over.  I&#8217;m already deep in a <strong><a href="https://open.substack.com/pub/ranimonson/p/topo-chico-not-available?utm_campaign=post-expanded-share&amp;utm_medium=web">Topo Chico grief spiral </a></strong>without my favorite bubbly beverage &#8212; but that&#8217;s a whole other problem. And yet here I am, lusting after a neon colored squishy &#8212; called <strong><a href="https://myneedoh.com/">NeeDoh</a> </strong>&#8212; along with the entire rest of the world.</p><p>After seeing all the buzz, I went digging through my junk box. Sure enough, it was the hottest toy on the planet, now proudly on display in the center of my office.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;44f50eee-d1df-4321-bdcf-caf73ec7930d&quot;,&quot;duration&quot;:null}"></div><h1>Bye Bye Labubu </h1><p>Selling for between $5 and $10, a NeeDoh is affordable &#8212; if you can get your claws on one. Which you won&#8217;t. Demand is 10 times higher than the company expected. Within the first nine weeks of the year, NeeDoh sold the entire year&#8217;s worth of inventory, the company CEO told <strong><a href="https://www.businessinsider.com/needoh-squishies-viral-toy-schylling-2026-4">Business Insider</a></strong>. </p><p>NeeDoh is the most sought after item, online and off. At this point, I&#8217;m pretty sure no one even remembers what a <strong><a href="https://mashable.com/article/labubu-internet-craze-community">Labubu</a></strong> is. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><p>The company isn&#8217;t even accepting orders, posting: &#8220;<em>Demand for NeeDoh and our other products is exceptionally high right now, so we&#8217;re taking a short pause on new orders.&#8221;</em></p><p>One of the very first people to point out the shortage was <strong><span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Michael Rand&quot;,&quot;id&quot;:58977551,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/59d36bf7-bc6d-4237-be26-453499052ce3_778x778.jpeg&quot;,&quot;uuid&quot;:&quot;0c6fcec4-abd3-4813-a893-0647e8e6c70e&quot;}" data-component-name="MentionToDOM"></span></strong>, right here on Substack in his post: <strong><a href="https://substack.com/home/post/p-190936443">The vanishing of the NeeDoh Nice Cube. </a></strong></p><p>On TikTok, Hello Kitty devotees <strong><a href="https://www.tiktok.com/@agustusandamy">Agustus &amp; Amy</a></strong> have pivoted to seeking some squish. For themselves &#8212; no kids involved. Here&#8217;s a video from their Target attempt, which is quite amusing. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!N2NK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!N2NK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 424w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 848w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!N2NK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg" width="379" height="543.5741989881956" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1701,&quot;width&quot;:1186,&quot;resizeWidth&quot;:379,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!N2NK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 424w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 848w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!N2NK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F14ff7ff5-e912-4919-8870-3c4af2b42287_1186x1701.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p style="text-align: center;"><a href="https://www.tiktok.com/@agustusandamy">@agustusandamy</a> <a href="https://www.tiktok.com/@agustusandamy/video/7627893542895078687">Needohs have people going insane &#128561; #needoh #squishy #dumpling #trending #haul fidget toy viral Needohs five below Walmart target shopping haul squish </a></p><p>Don&#8217;t even think about finding your fun on Amazon or Temu, which only has a bunch of inferior fakes that are a waste of money and will just break.  If you don&#8217;t believe me, heed the warnings from the brand. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EX8O!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EX8O!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 424w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 848w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 1272w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EX8O!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png" width="281" height="345.8984280532043" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b449af32-00d3-4d5b-ad62-76133886a978_827x1018.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1018,&quot;width&quot;:827,&quot;resizeWidth&quot;:281,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EX8O!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 424w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 848w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 1272w, https://substackcdn.com/image/fetch/$s_!EX8O!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb449af32-00d3-4d5b-ad62-76133886a978_827x1018.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h1>Beanie Babies &amp; Cabbage Patch Kids</h1><p>NeeDoh got its start in all things squishy in 2018,  launched during the craze for fidget toys and spinners. Interest was primarily from tweens and teens. The brand grew steadily and now offers 50 varieties &#8212; pulling in fans in their 20s and 30s along the way. To which we will make no mention of my age at this time, thank you. </p><p>At <strong><a href="https://bedford.learningexpress.com/">Learning Express Toys &amp; Gifts</a></strong> in Bedford, Mass, they&#8217;re getting 50 to 100 calls a day with people looking for NeeDoh. When they got a shipment, people lined up 3 hours before the store opened hoping to land a squeeze.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-need-a-needoh-now?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-need-a-needoh-now?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>To put the demand in context, think the Beanie Babies craze in the &#8216;90s. Or Cabbage Patch Kids in the &#8216;80s. My aunt raced through Venture dodging crowds to get me that doll. But many of the craziest collectors weren&#8217;t kids &#8212; it was full on adult territory.  </p><p>NeeDoh has that same frenzy. But unlike in my day, the craze is now fueled by fans sharing their hunts on Social Media with videos and photos, multiplying the mania.</p><p>In one posted video, you hear a <em>&#8220;Good luck to everyone&#8221;</em> from someone in the crowd before a store&#8217;s doors open and customers start sprinting in.</p><p>The toy&#8217;s purpose, according to the company: &#8220;stretching, smushing, squeezing, and soothing your way to the best mellow and chill.&#8221; </p><div class="pullquote"><p>NeeDoh: stretching, smushing, squeezing, and soothing your way to the best mellow and chill</p></div><p>Turns out I bought mine Nov. 27, 2024 for $9.20. I couldn&#8217;t tell you why. The order also included a home steamer. For wrinkled clothes I guess? The steamer is still in the box. </p><p>I thought I ordered the NeeDoh cube that&#8217;s the color of a Blue Raspberry flavored Slurpee. Nope. I got neon Barbie pink. And now I need at least a dozen more.</p><p>I really want the gummy bear, because they&#8217;re delicious &#8212; the candy, not the toy, which I haven&#8217;t tasted &#8212; and it matches my affinity for all things Grateful Dead. You know, the dancing bears. A Dead thing. Don&#8217;t worry about it.</p><p>Part of the appeal is that no matter what you do to your NeeDoh, it always returns to its original shape. Some users apparently put it in the freezer. While I respect the effort, I won&#8217;t be going there.  </p><p>Radio has gotten ahold of my mushy cubes a few times. When I ask him to drop it &#8212; and bribe him with cookies &#8212; he does so with a large &#8220;thunk&#8221; hitting the ground, still intact and his teeth haven&#8217;t punctured the cube. Unlike a bunch of my clothing when he was a baby. </p><p>And now that I realize I own this hot commodity, I&#8217;ve got a plan. Radio and I are going to set up what is essentially a lemonade stand all summer. The neighborhood kids can rent out my NeeDoh, say in 10 minute increments. We&#8217;ll make a fortune. </p><p>Better yet, I'm going to start selling NeeDoh to Corporate America. We've all got too many Yeti tumblers. Stop already with the AirPods and the branded swag nobody wants. Instead, give out a NeeDoh with every annual review. Give out a NeeDoh with every annual review &#8212; compensation for the forty-seven forms you made us fill out documenting our work. It's cheaper than a therapist. Less distracting than a fidget spinner. And it knows better than to hit reply-all.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Kkv2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Kkv2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Kkv2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10889,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/194071835?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Kkv2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!Kkv2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0d0cfb-a1e5-41cd-ac8a-36c104156973_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/i-need-a-needoh-now/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/i-need-a-needoh-now/comments"><span>Leave a comment</span></a></p><p>Please tell me I&#8217;m not the only one who bought something two years ago and doesn&#8217;t remember why. And no, I&#8217;m not talking about the steamer. </p><p>What&#8217;s your favorite stress toy? Share in the comments, which are open to everyone. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p style="text-align: center;"><em>Know someone who'd appreciate a good squishy spiral? Forward Retail Therapy their way. </em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share &#128717;&#65039;Retail Therapy&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share &#128717;&#65039;Retail Therapy</span></a></p>]]></content:encoded></item><item><title><![CDATA[Nobody Had This On Their Bingo Card for Coachella]]></title><description><![CDATA[How a ramen noodle brand outsmarted the internet from a desert highway with a billboard on the I-10.]]></description><link>https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles</link><guid isPermaLink="false">https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Mon, 13 Apr 2026 01:01:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mSWJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mSWJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mSWJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mSWJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:382112,&quot;alt&quot;:&quot;Cool and Billboard in the Same Sentence&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/194010993?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Cool and Billboard in the Same Sentence" title="Cool and Billboard in the Same Sentence" srcset="https://substackcdn.com/image/fetch/$s_!mSWJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mSWJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F27a37efa-386e-4d05-9f94-95fed307efe3_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">The Coolest Thing at Coachella? Not a Band</figcaption></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-kjF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-kjF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!-kjF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F438d37b3-1c7c-4bc4-9f86-634477e04079_1344x111.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>The most interesting thing at <strong><a href="https://coachella.com/">Coachella </a></strong>this year wasn&#8217;t the bands. Not the outfits. Not the person who paid $40,000 for a single-day suite &#8212; yup, that&#8217;s a real number, not a typo. All the talk was about a billboard on the I-10 promising free ramen to anyone who made it to the end of the night.</p><p>Sure I&#8217;m a tiny bit older than the target demographic and have never ever had abs that should be on display. Yet Coachella still sucked me and Radio in, where we watched it unfold from my couch, in my pajamas. My midriff was properly covered. </p><p>Which got me thinking: when did billboards get interesting again? </p><p>Old-school advertising &#8212; billboards, of all things &#8212; took the big stage at Coachella. <strong><a href="https://www.instagram.com/p/DWyx_IfidOe/?utm_source=ig_web_copy_link&amp;igsh=NTc4MTIwNjQ2YQ==">Rolling Stone</a></strong> and <strong><a href="https://www.instagram.com/p/DW9TmysjF6I/?utm_source=ig_web_copy_link&amp;igsh=NTc4MTIwNjQ2YQ==">Billboard</a></strong> are documenting the best boards. <strong><a href="https://www.instagram.com/reel/DW9ufp1CL6n/">Fast Company</a></strong> put out a video. And never before have the words &#8220;cool&#8221; and billboard shown up together in the same Instagram post. </p><p>The digital buzz started about two weeks ago <strong><a href="https://www.reddit.com/r/Coachella/comments/1s76hub/first_billboards_of_the_year_are_up/">on Reddit</a></strong> as the billboards started getting installed along I-10, on the drive from Los Angeles to Indigo.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">&#128717;&#65039;Just can&#8217;t get enough&#8230;Retail Therapy? Sign up to become a free or paid subscriber. Share in the comments what band that&#8217;s a nod to...</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DWyx_IfidOe&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DWyx_IfidOe.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:false}" data-component-name="InstagramToDOM"></div><p>On its own, Coachella is always alluring. It&#8217;s essentially the official start of the summer music season, drawing <strong><a href="https://gitnux.org/coachella-festival-statistics/">250K people</a></strong> for the first weekend. The people watching is top-notch and the outfits are jaw dropping. And the spending? Real.</p><p>GA Passes for the first three-day weekend is $549; $1,199 if you go VIP. A one-day suite costs $40K. All are sold out. This year ticket sales alone will amount to $120 million. That&#8217;s before fans spend another $375 on food and drinks, all in the hopes of not passing out in the desert heat.</p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DW9TmysjF6I&quot;,&quot;title&quot;:&quot;billboard on Instagram: \&quot;Coachella is finally here &#8212; as are the&#8230;&quot;,&quot;author_name&quot;:&quot;@billboard&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DW9TmysjF6I.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p>All a perfect setup to my favorite billboard: &#8220;Still here when the festival payment plan kicks in.&#8221;</p><div class="pullquote"><p>Still here when the festival payment plan kicks in</p></div><p>It&#8217;s from the ramen noodle brand Maruchan, inviting fans to visit their <strong><a href="https://www.prnewswire.com/news-releases/maruchan-greets-festival-goers-in-cabazon-with-immersive-pop-up-302725050.html">MaruMart</a> </strong>pop-up for a DIY ramen station, merch and snacks to-go. All for free. The stop is stationed at a nearby outlet mall and built out of a shipping container that gets tugged by an Airstream where the ramen is cooked.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CQ1F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CQ1F!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CQ1F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg" width="500" height="333" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:333,&quot;width&quot;:500,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Maruchan Greets Festival Goers in Cabazon with Immersive Pop Up (PRNewsfoto/Maruchan)&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Maruchan Greets Festival Goers in Cabazon with Immersive Pop Up (PRNewsfoto/Maruchan)" title="Maruchan Greets Festival Goers in Cabazon with Immersive Pop Up (PRNewsfoto/Maruchan)" srcset="https://substackcdn.com/image/fetch/$s_!CQ1F!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CQ1F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4b52f75-dece-48c1-b5c6-3037fc59d257_500x333.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">How a ramen noodle brand outsmarted the internet from a desert highway</figcaption></figure></div><p>Cheap, clever, and aimed directly at people who just blew four figures to watch bands play super short sets in what feels like a sauna. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><h2 style="text-align: center;"><strong>Why is a 190-year-old medium having a moment?</strong></h2><p>The Coachella billboards return to what made billboards interesting when they were <strong><a href="https://oaaa.org/resources/history-of-ooh/">first introduced in 1835</a></strong>, advertising a circus coming to town, of all things.</p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DW9ufp1CL6n&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DW9ufp1CL6n.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p>By 1900, Palmolive, Kellogg&#8217;s, and Coke were plastering them coast to coast and by 1956 the country was saturated by more than 500,000 lining our highways. Now we&#8217;re down to 354,000 billboards nationwide. In 2024, $6 billion was thrown at them, but spend is softening &#8212; down 5.1% last year.</p><p>The Coachella billboards work because they&#8217;re atypical, to the point of being disorienting. They break through the doldrums, returning to what made the roots of the  medium work in the beginning: they&#8217;re specific to where you&#8217;re going and funny, but only in context. They couldn&#8217;t exist anywhere else and still work.</p><p>A ramen brand mocking a festival only makes sense when you&#8217;re near the festival and can visit after the bands end for the night. It&#8217;s the opposite of a banner ad on a website shown to the entire world, begging to be ignored. Ramen is never ignored, just ask Radio.</p><p>Turns out the most interesting billboard in the world only works in one place. Noodles figured it out. No AI required.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">&#128717;&#65039;There is no such thing as too much Retail Therapy.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!WVu_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!WVu_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!WVu_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10889,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/194010993?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!WVu_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!WVu_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2c54c1b5-02c5-49d1-8b34-b952e7a6d41c_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>What are your thoughts on billboards? How often do you still eat Ramen? For me I&#8217;m more a Kraft mac &amp; cheese girl.  Comments are open to everyone, so jump in.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/billboard-back-coachella-ramen-noodles/comments"><span>Leave a comment</span></a></p><div class="embedded-post-wrap" data-attrs="{&quot;id&quot;:194450682,&quot;url&quot;:&quot;https://artofthebrand.substack.com/p/coachella-isnt-a-music-festival-anymore&quot;,&quot;publication_id&quot;:4265330,&quot;publication_name&quot;:&quot;Branding With Benefits&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!UnoN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37e38630-4a15-4a42-b7a4-1167e96300d6_800x800.png&quot;,&quot;title&quot;:&quot;Coachella Isn't a Music Festival Anymore. It's a Brand Trade Show. &quot;,&quot;truncated_body_text&quot;:&quot;Coachella is not a music festival anymore. It is a showcase of brands fighting for eyeballs in an earned-media-value world, proof that the most powerful marketing channel is not a platform but a moment. And the brands that own the moment, own the conversation.&quot;,&quot;date&quot;:&quot;2026-04-16T20:59:01.651Z&quot;,&quot;like_count&quot;:17,&quot;comment_count&quot;:0,&quot;bylines&quot;:[{&quot;id&quot;:291487145,&quot;name&quot;:&quot;Camille Moore&quot;,&quot;handle&quot;:&quot;camilleemoore&quot;,&quot;previous_name&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/000001b9-aaee-4b60-969d-92b5cdefd7fc_400x400.jpeg&quot;,&quot;bio&quot;:&quot;The internet's favorite branding expert. Get the #1 content framework with my Social Media Masterclass.&quot;,&quot;profile_set_up_at&quot;:&quot;2025-02-04T19:21:58.283Z&quot;,&quot;reader_installed_at&quot;:&quot;2025-03-07T18:09:31.177Z&quot;,&quot;publicationUsers&quot;:[{&quot;id&quot;:4350684,&quot;user_id&quot;:291487145,&quot;publication_id&quot;:4265330,&quot;role&quot;:&quot;admin&quot;,&quot;public&quot;:true,&quot;is_primary&quot;:true,&quot;publication&quot;:{&quot;id&quot;:4265330,&quot;name&quot;:&quot;Branding With Benefits&quot;,&quot;subdomain&quot;:&quot;artofthebrand&quot;,&quot;custom_domain&quot;:null,&quot;custom_domain_optional&quot;:false,&quot;hero_text&quot;:&quot;Weekly breakdown on all things brand.&quot;,&quot;logo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/37e38630-4a15-4a42-b7a4-1167e96300d6_800x800.png&quot;,&quot;author_id&quot;:291487145,&quot;primary_user_id&quot;:291487145,&quot;theme_var_background_pop&quot;:&quot;#FF6719&quot;,&quot;created_at&quot;:&quot;2025-03-02T18:09:18.598Z&quot;,&quot;email_from_name&quot;:&quot;Camille Moore from Branding with Benefits&quot;,&quot;copyright&quot;:&quot;Camille Moore&quot;,&quot;founding_plan_name&quot;:&quot;Founding Member&quot;,&quot;community_enabled&quot;:true,&quot;invite_only&quot;:false,&quot;payments_state&quot;:&quot;disabled&quot;,&quot;language&quot;:null,&quot;explicit&quot;:false,&quot;homepage_type&quot;:&quot;newspaper&quot;,&quot;is_personal_mode&quot;:false,&quot;logo_url_wide&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/34387757-1820-4a9f-b1c4-59b2a4888b5c_5600x1067.png&quot;}},{&quot;id&quot;:4334122,&quot;user_id&quot;:291487145,&quot;publication_id&quot;:4249068,&quot;role&quot;:&quot;admin&quot;,&quot;public&quot;:true,&quot;is_primary&quot;:false,&quot;publication&quot;:{&quot;id&quot;:4249068,&quot;name&quot;:&quot;Camille Moore&quot;,&quot;subdomain&quot;:&quot;camilleemoore&quot;,&quot;custom_domain&quot;:null,&quot;custom_domain_optional&quot;:false,&quot;hero_text&quot;:&quot;The internet's favourite brand director.&quot;,&quot;logo_url&quot;:null,&quot;author_id&quot;:291487145,&quot;primary_user_id&quot;:null,&quot;theme_var_background_pop&quot;:&quot;#FF6719&quot;,&quot;created_at&quot;:&quot;2025-02-28T20:04:34.420Z&quot;,&quot;email_from_name&quot;:null,&quot;copyright&quot;:&quot;Camille Moore&quot;,&quot;founding_plan_name&quot;:null,&quot;community_enabled&quot;:true,&quot;invite_only&quot;:false,&quot;payments_state&quot;:&quot;disabled&quot;,&quot;language&quot;:null,&quot;explicit&quot;:false,&quot;homepage_type&quot;:&quot;profile&quot;,&quot;is_personal_mode&quot;:true,&quot;logo_url_wide&quot;:null}}],&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null,&quot;status&quot;:{&quot;bestsellerTier&quot;:null,&quot;subscriberTier&quot;:1,&quot;leaderboard&quot;:null,&quot;vip&quot;:false,&quot;badge&quot;:{&quot;type&quot;:&quot;subscriber&quot;,&quot;tier&quot;:1,&quot;accent_colors&quot;:null},&quot;paidPublicationIds&quot;:[236196],&quot;subscriber&quot;:null}}],&quot;utm_campaign&quot;:null,&quot;belowTheFold&quot;:true,&quot;type&quot;:&quot;newsletter&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="EmbeddedPostToDOM"><a class="embedded-post" native="true" href="https://artofthebrand.substack.com/p/coachella-isnt-a-music-festival-anymore?utm_source=substack&amp;utm_campaign=post_embed&amp;utm_medium=web"><div class="embedded-post-header"><img class="embedded-post-publication-logo" src="https://substackcdn.com/image/fetch/$s_!UnoN!,w_56,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37e38630-4a15-4a42-b7a4-1167e96300d6_800x800.png" loading="lazy"><span class="embedded-post-publication-name">Branding With Benefits</span></div><div class="embedded-post-title-wrapper"><div class="embedded-post-title">Coachella Isn't a Music Festival Anymore. It's a Brand Trade Show. </div></div><div class="embedded-post-body">Coachella is not a music festival anymore. It is a showcase of brands fighting for eyeballs in an earned-media-value world, proof that the most powerful marketing channel is not a platform but a moment. And the brands that own the moment, own the conversation&#8230;</div><div class="embedded-post-cta-wrapper"><span class="embedded-post-cta">Read more</span></div><div class="embedded-post-meta">7 days ago &#183; 17 likes &#183; Camille Moore</div></a></div><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share &#128717;&#65039;Retail Therapy&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share &#128717;&#65039;Retail Therapy</span></a></p>]]></content:encoded></item><item><title><![CDATA[Diamonds Are Forever. Prices Are Not.]]></title><description><![CDATA[A made-up holiday, lab-grown stones, and one extremely reasonable request.]]></description><link>https://www.ranimonson.com/p/diamonds-are-forever-prices-are-not</link><guid isPermaLink="false">https://www.ranimonson.com/p/diamonds-are-forever-prices-are-not</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Wed, 08 Apr 2026 22:12:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ikn6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ikn6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ikn6!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ikn6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:205582,&quot;alt&quot;:&quot;Prices are down. Lab-grown stones are up. &quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/193618461?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Prices are down. Lab-grown stones are up. " title="Prices are down. Lab-grown stones are up. " srcset="https://substackcdn.com/image/fetch/$s_!ikn6!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ikn6!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc6f1d45a-1672-47de-ac1e-734fcc2e33af_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Happy World Diamond Day, Which Is Absolutely a Real Holiday</figcaption></figure></div><h1>Diamond Prices are Crashing</h1><p>Hello friends and happy <em><strong>&#8220;World Diamond Day.&#8221; </strong></em>Didn&#8217;t know today was a special day? Of course you didn&#8217;t &#8212; this holiday isn&#8217;t real. Today is the very first time it&#8217;s happening.</p><p>Diamonds. We&#8217;ve been taught they&#8217;re forever, thanks to smart marketing. But what&#8217;s actually hap&#8230;</p>
      <p>
          <a href="https://www.ranimonson.com/p/diamonds-are-forever-prices-are-not">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Next OpenAI Gong Show: Buying Tech Talk Show TBPN ]]></title><description><![CDATA[When billionaires buy media, free speech is the first casualty. TBPN is next.]]></description><link>https://www.ranimonson.com/p/openai-buys-tbpn-talk-show-anthropic-gong-show</link><guid isPermaLink="false">https://www.ranimonson.com/p/openai-buys-tbpn-talk-show-anthropic-gong-show</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Sun, 05 Apr 2026 13:54:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!rRie!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!rRie!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!rRie!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rRie!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!rRie!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!rRie!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!rRie!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:551155,&quot;alt&quot;:&quot;tech talk show TBPN sold itself to one of the biggest and most controversial companies it covers: OpenAI&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/193203432?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="tech talk show TBPN sold itself to one of the biggest and most controversial companies it covers: OpenAI" title="tech talk show TBPN sold itself to one of the biggest and most controversial companies it covers: OpenAI" srcset="https://substackcdn.com/image/fetch/$s_!rRie!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!rRie!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!rRie!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!rRie!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e4e9af0-96d1-457a-af42-51cc0833c16c_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">It doesn&#8217;t matter what OpenAI says now: TBPN will not maintain its editorial independence.</figcaption></figure></div><p>This week <strong><a href="https://www.tbpn.com/">tech talk show TBPN</a> </strong>sold itself to one of the biggest and most controversial companies it covers: OpenAI. The unexpected acquisition reverberated throughout Tech and Media circles, as if the show hosts smashed the gong they use on air during their 3-hour weekday streaming show.</p><p>Why would an AI company prepping for an IPO buy a media show? To control the narrative. The gong was just a bonus.</p><p>The laughable part is the company insisting TBPN will maintain its editorial independence. History isn&#8217;t in TBPN&#8217;s favor. When a billionaire buys a media company, it always starts off with them patting themselves on the back. How their wealth is allowing them to provide this noble gesture to protect Free Speech and Democracy.</p><p>It&#8217;s bullshit.</p><p>Billionaires choke on their own words as soon as it&#8217;s a threat to the bottom line or their own personal wealth, backfiring aggressively on the Freedom of Press claims and hurting Democracy as a whole. Because at the end of the day, a billionaire cares most about &#8230; their billions.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/openai-buys-tbpn-talk-show-anthropic-gong-show?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/openai-buys-tbpn-talk-show-anthropic-gong-show?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>To fully dissect just how messy this will get &#8212; all of which ultimately will limit what information is available to the public &#8212; we&#8217;re going to look at two aspects of this news.</p><ol><li><p>All the business changes that have already been announced for TBPN, throwing every red flag saying TBPN will not maintain editorial independence.</p></li><li><p>What&#8217;s happened every time a billionaire has bought a media brand and kept that brand quiet to cover their own ass, hurting the public. Think the Los Angeles Times and the Washington Post, owned by Jeff Bezos of Amazon.</p></li></ol><p>And before you dismiss any concerns, remember media owners impacted the outcome of the last 3 Presidential elections, all involving Donald Trump.</p>
      <p>
          <a href="https://www.ranimonson.com/p/openai-buys-tbpn-talk-show-anthropic-gong-show">
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   ]]></content:encoded></item><item><title><![CDATA[Our 'Work' Appearance: When It Helps Us Fit In vs. Stand Out -- Amy Jo Benavides & Rani Monson]]></title><description><![CDATA[Women and What We Wear to Work -- and Why! Live video from Rani Monson]]></description><link>https://www.ranimonson.com/p/our-work-appearance-when-it-helps</link><guid isPermaLink="false">https://www.ranimonson.com/p/our-work-appearance-when-it-helps</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Thu, 02 Apr 2026 21:45:56 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/192666238/d3a247100e2b19bdac96fb8ec14a4f29.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>It&#8217;s taken me a long time to understand that the way I dress can work against me. That at work in particular, my outfits can become the focus &#8212; not my work, not what I can contribute. Instead, it&#8217;s a: <em>What is she wearing?!</em></p><p>But knowing this hasn&#8217;t made me better at getting dressed. It&#8217;s just made me more anxious about it. I know I rarely get it &#8220;right&#8221; &#8212; and I&#8217;m quite creative in finding new ways to get it wrong.</p><p>So naturally, I shop. If I just had more options, I tell myself, I&#8217;d figure it out. Instead I end up with a closet full of things I don&#8217;t wear, a car full of crap to return, and a credit card statement that is horrifying. And I&#8217;ve got the same problem staring me in the face. It&#8217;s a spectacular waste of time and money &#8212; which, as it turns out, is the essence of <strong>Retail Therapy</strong> for me.</p><p>What I need is someone who can teach me. A person who knows how to be comfortable in their own skin, has a quiet confidence that allows them to set their own dress code, and is simply unbothered by the opinions of others. Someone who can make showing up look effortless.</p><p>Then I met <strong><span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Amy Benavides&quot;,&quot;id&quot;:25661426,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/77fa8a4f-2d5d-4cda-bbf5-6717e353bd18_633x633.jpeg&quot;,&quot;uuid&quot;:&quot;f91ac65b-bc34-4476-8b71-e7d57ed36531&quot;}" data-component-name="MentionToDOM"></span>.</strong> She grew up the child of a Cold War spy, married a spy, and has spent her life observing them and even working with them. If anyone has mastered the art of showing up, it&#8217;s her. I sat down with her hoping she could fix me. </p><p>Decide for yourself if she did.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gBBa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gBBa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gBBa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!gBBa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gBBa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gBBa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gBBa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f0932a4-a3e6-4bb7-beed-3c46bc174fc4_1280x720.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" 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The minutes you have left to file your story. So when my boss came up behind me at my desk, where I was focused on the words, I didn&#8217;t think anything of it.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;I Was Told the Only Cashmere I Owned Looked Like a Sweatshirt &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:2404681,&quot;name&quot;:&quot;Rani Monson&quot;,&quot;bio&quot;:&quot;I haven&#8217;t decided what I want to be when I grow up so I decided to stop aging. Humor writer &amp; marketing technologist who grows plants in the bathtub and does yoga in the driveway. &quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9570daa6-1b0e-431c-9fda-64eea2f19a99_800x800.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-31T22:19:06.565Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!k9bH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55e644ad-62f1-42bb-a035-5c4424df5905_1200x800.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.ranimonson.com/p/clothing-for-middleage-women-corporate&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:192783814,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:2,&quot;comment_count&quot;:2,&quot;publication_id&quot;:7463409,&quot;publication_name&quot;:&quot;&#128717;&#65039;Retail Therapy&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p></p><p></p><p></p><div class="install-substack-app-embed install-substack-app-embed-web" data-component-name="InstallSubstackAppToDOM"><img class="install-substack-app-embed-img" src="https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png"><div class="install-substack-app-embed-text"><div class="install-substack-app-header">Get more from Rani Monson in the Substack app</div><div class="install-substack-app-text">Available for iOS and Android</div></div><a href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&amp;utm_content=author-post-insert&amp;utm_source=ranimonson" target="_blank" class="install-substack-app-embed-link"><button class="install-substack-app-embed-btn button primary">Get the app</button></a></div>]]></content:encoded></item><item><title><![CDATA[I Was Told the Only Cashmere I Owned Looked Like a Sweatshirt ]]></title><description><![CDATA[What we wear to work costs way more than money. Join Our Live Video Chat Thursday April 2 on the stress of being middleage and dressing for work.]]></description><link>https://www.ranimonson.com/p/clothing-for-middleage-women-corporate</link><guid isPermaLink="false">https://www.ranimonson.com/p/clothing-for-middleage-women-corporate</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Tue, 31 Mar 2026 22:19:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!k9bH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55e644ad-62f1-42bb-a035-5c4424df5905_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" fetchpriority="high"></picture><div></div></div></a></figure></div><p>When you&#8217;re on deadline as a reporter, your only focus is the clock. The minutes you have left to file your story. So when my boss came up behind me at my desk, where I was focused on the words, I didn&#8217;t think anything of it.</p><p>It wasn&#8217;t uncommon for him to come stand behind me and read over my shoulder, waiting for me to finish.</p><p><em>&#8220;What are you wearing?&#8221;</em> he &#8230;</p>
      <p>
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              Read more
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   ]]></content:encoded></item><item><title><![CDATA[He Said It 'Looked Like Me,' Now I Own Six ]]></title><description><![CDATA[How a Valentine's Day watch turned into a full-blown microbrand obsession -- and why women are the watch world's best-kept secret]]></description><link>https://www.ranimonson.com/p/microbrand-watch-obsession</link><guid isPermaLink="false">https://www.ranimonson.com/p/microbrand-watch-obsession</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Sat, 28 Mar 2026 13:13:37 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/35f2864a-c8a7-4da0-90c4-f84f5e3bc51a_1312x749.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[
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   ]]></content:encoded></item><item><title><![CDATA[They Took Away the One Thing Getting Me Through the Week]]></title><description><![CDATA[Topo is not available and won't be until Q3. What will I do without my bubbly beverage of choice? It's the best mineral water on the market.]]></description><link>https://www.ranimonson.com/p/topo-chico-not-available</link><guid isPermaLink="false">https://www.ranimonson.com/p/topo-chico-not-available</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Tue, 17 Mar 2026 13:54:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Yvbz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Yvbz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Yvbz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Yvbz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:269946,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/191157204?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Yvbz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Yvbz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Spring in Mexico wants to break my sparkling water habit</figcaption></figure></div><p><strong>Topo Chico</strong> is my adult beverage of choice. With or without vodka, it&#8217;s perfect. But always with lime &#8212; preferably two. That&#8217;s not negotiable. Out for dinner over the weekend, I heard something horrifying. </p><p><em>&#8220;We don&#8217;t have Topo Chico,&#8221;</em> our waiter Carlos informed me in response to my Tito&#8217;s and Topo request. </p><p><em>&#8220;Sorry,&#8221; </em>I asked, thinking I must have misunderstood.</p><h1 style="text-align: center;"><strong>What the Bubble Is Going On?</strong></h1><p><em>&#8220;Haven&#8217;t you heard? There is a shortage of Topo Chico. Aside from what&#8217;s already out there in stores, there is none to be found,&#8221;</em> Carlos told me with empathy. </p><p>No I had not heard. His kind eyes told me he understood my panic.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p>
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   ]]></content:encoded></item><item><title><![CDATA[Live with Rani Monson: watches!]]></title><description><![CDATA[A recording from Rani Monson's live video]]></description><link>https://www.ranimonson.com/p/live-with-rani-monson</link><guid isPermaLink="false">https://www.ranimonson.com/p/live-with-rani-monson</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Sat, 14 Mar 2026 17:08:51 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/190948786/69013ba10887ec8968b3617925635531.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>Yeah&#8230;clearly I need to get the hang of this</p><div class="install-substack-app-embed install-substack-app-embed-web" data-component-name="InstallSubstackAppToDOM"><img class="install-substack-app-embed-img" src="https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png"><div class="install-substack-app-embed-text"><div class="install-substack-app-header">Get more from Rani Monson in the Substack app</div><div class="install-substack-app-text">Available for iOS and Android</div></div><a href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&amp;utm_content=author-post-insert&amp;utm_source=ranimonson" target="_blank" class="install-substack-app-embed-link"><button class="install-substack-app-embed-btn button primary">Get the app</button></a></div>]]></content:encoded></item><item><title><![CDATA[Can Someone Explain the Appeal of Quince?]]></title><description><![CDATA[At a new $10B evaluation & $2B in expected revenue, I just don&#8217;t get why everyone is so in love with Quince. What do you buy there that you like?]]></description><link>https://www.ranimonson.com/p/can-someone-explain-the-appeal-of</link><guid isPermaLink="false">https://www.ranimonson.com/p/can-someone-explain-the-appeal-of</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Fri, 13 Mar 2026 13:11:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_ntw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_ntw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_ntw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_ntw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:264393,&quot;alt&quot;:&quot;Quince is now valued at $10.1 billion and I just don't get the appeal&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190796039?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Quince is now valued at $10.1 billion and I just don't get the appeal" title="Quince is now valued at $10.1 billion and I just don't get the appeal" srcset="https://substackcdn.com/image/fetch/$s_!_ntw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_ntw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F41ad95c1-92bd-4384-9d3e-590d6f1cdb2e_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Shopping on Quince is expected to hit $2 billion this year</figcaption></figure></div><h1>I Just Can&#8217;t Fall in Love with Quince</h1><p>At this point it&#8217;s impossible to not know <strong><a href="https://www.quince.com/">Quince</a></strong>. And if you don&#8217;t know Quince, you&#8217;re probably not reading this. The &#8220;affordable&#8221; &#8220;luxury&#8221; brand made news this week after its latest investment round increased the company&#8217;s valuation to $10.1 billion &#8212; doublin&#8230;</p>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[Save $ on Procedures & Products for National Chemical Peel Day]]></title><description><![CDATA[RETAIL THERAPY: BEAUTY RESEARCH REPORT -- Chemical Peels]]></description><link>https://www.ranimonson.com/p/save-on-procedures-and-products-for</link><guid isPermaLink="false">https://www.ranimonson.com/p/save-on-procedures-and-products-for</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Tue, 10 Mar 2026 18:40:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OOop!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OOop!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OOop!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OOop!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OOop!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OOop!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OOop!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:342081,&quot;alt&quot;:&quot;RETAIL THERAPY: BEAUTY RESEARCH REPORT -- Chemical Peels&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190508483?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="RETAIL THERAPY: BEAUTY RESEARCH REPORT -- Chemical Peels" title="RETAIL THERAPY: BEAUTY RESEARCH REPORT -- Chemical Peels" srcset="https://substackcdn.com/image/fetch/$s_!OOop!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OOop!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OOop!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OOop!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22bf4a6e-fade-4b50-828b-bf0b2976b1fc_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">If I don&#8217;t see visible results, the chemical peel may as well have not happened</figcaption></figure></div><p>Pores, we see you. We know what you&#8217;re holding onto, and it&#8217;s time to evict those  unwanted tenants. March 10 is National Chemical Peel Day. #FeelThePeel. Sure it&#8217;s a Marketing Holiday, so use it as your excuse to get your glow on &#8212; and save money on procedures and products!</p><blockquote><p><strong>Missed the date? Don&#8217;t fret &#8212; it causes frown lines. You&#8217;re not too late! Keep reading for tips on how to lock in your skincare savings at your favorite spa.</strong></p></blockquote><p>I am all in on a good chemical peel and get one done regularly, along with lasers. The stronger the better. My request, every time, is always the same</p><div class="pullquote"><p><strong>&#8220;Make it aggressive. I want to see some results. Visible, including a really thorough peel.&#8221;</strong></p></div><p>If I don&#8217;t see peeling and visible results, it may as well have not happened. I&#8217;ll also do my own extractions after the peel when everything is nice and open. It&#8217;s when I allow myself to use my closeup mirror. But I can&#8217;t keep it out because then I&#8217;d pick and prod all the time. But don&#8217;t tell my esthetician. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><p>I&#8217;m not alone, investing in peels. Each year we&#8217;re spending $724 million on chemical peels, which helps fight acne, stimulate collagen and reduce fine lines. It&#8217;s luscious and lovely. And really, there is no downtime. You can go back to work right after. I&#8217;ve done it loads of times. If you&#8217;re a bit red, who cares? They&#8217;ll envy your glow tomorrow.</p><p><strong>RETAIL THERAPY: BEAUTY RESEARCH REPORT</strong></p><h2 style="text-align: center;"><em><strong>Chemical Peel Market Size</strong></em></h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6ZfL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6ZfL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 424w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 848w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 1272w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6ZfL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png" width="1456" height="1048" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:102378,&quot;alt&quot;:&quot;RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel Market Size&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190508483?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel Market Size" title="RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel Market Size" srcset="https://substackcdn.com/image/fetch/$s_!6ZfL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 424w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 848w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 1272w, https://substackcdn.com/image/fetch/$s_!6ZfL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F854b636a-814f-4eff-9388-6d32de69e2af_1792x1290.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">The increasing appeal of a chemical peel</figcaption></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/save-on-procedures-and-products-for?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/save-on-procedures-and-products-for?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p><p>But what I am concerned about, looking at the data, is that my middle-age cohort really needs to catch up and get in on the peel party. We&#8217;re underrepresented among chemical peel clients, even though we have the most to gain! Even those 18-25 are going all in, and they&#8217;re the fastest growing group to go after their glow. Giddy up! </p><p><strong>RETAIL THERAPY: BEAUTY RESEARCH REPORT</strong></p><h2 style="text-align: center;"><em><strong>Chemical Peels by Age</strong></em></h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!H--3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!H--3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 424w, https://substackcdn.com/image/fetch/$s_!H--3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 848w, https://substackcdn.com/image/fetch/$s_!H--3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 1272w, https://substackcdn.com/image/fetch/$s_!H--3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!H--3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png" width="1456" height="1047" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1047,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:160919,&quot;alt&quot;:&quot;RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel by Age&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190508483?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel by Age" title="RETAIL THERAPY with Rani BEAUTY RESEARCH REPORT: Chemical Peel by Age" srcset="https://substackcdn.com/image/fetch/$s_!H--3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 424w, https://substackcdn.com/image/fetch/$s_!H--3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 848w, https://substackcdn.com/image/fetch/$s_!H--3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 1272w, https://substackcdn.com/image/fetch/$s_!H--3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc01c212d-e15b-43c0-9bc2-6620625a3f48_2112x1518.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>
      <p>
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   ]]></content:encoded></item><item><title><![CDATA[Daylight Savings Sucks for Us But Good for Business]]></title><description><![CDATA[Springing forward makes me groggy and grouchy &#8212; but retailers love it]]></description><link>https://www.ranimonson.com/p/daylight-savings-sucks-for-us-but</link><guid isPermaLink="false">https://www.ranimonson.com/p/daylight-savings-sucks-for-us-but</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Sat, 07 Mar 2026 21:42:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!B_bp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!B_bp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!B_bp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!B_bp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:174869,&quot;alt&quot;:&quot;Only 70 countries use Daylight Savings&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190211338?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Only 70 countries use Daylight Savings" title="Only 70 countries use Daylight Savings" srcset="https://substackcdn.com/image/fetch/$s_!B_bp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!B_bp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd9ea2322-817c-4627-ba97-d04057a1f986_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">64% of countries don&#8217;t use Daylight Savings Time</figcaption></figure></div><h2>Just Say No! Only 70 Countries Use Daylight Savings</h2><p>I was with colleagues from all over the world this week in Chicago, and it&#8217;s always fun to hear how everyone fights jet lag. The Australia crew decided to stay up all night and into the next morning. Our friend from Canada then showed us this image, and I thought it was just a meme making a joke.</p><div class="pullquote"><p>&#8220;That&#8217;s not real is it?&#8221; I asked, oozing with possible jealousy. </p></div><p>It was no joke. For the first time this year, British Columbia has gone rogue from the rest of Canada and broke up with Daylight Savings Time. Go BC! Not to be forgotten, Saskatchewan also skips out. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PpGw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PpGw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PpGw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg" width="512" height="512" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:945,&quot;width&quot;:945,&quot;resizeWidth&quot;:512,&quot;bytes&quot;:100185,&quot;alt&quot;:&quot;British Columbia has gone rogue from the rest of Canada and ended Daylight Savings Time.&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190211338?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9929c8c3-c2cc-46cb-af8f-2f19f854e1f1_945x2048.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="British Columbia has gone rogue from the rest of Canada and ended Daylight Savings Time." title="British Columbia has gone rogue from the rest of Canada and ended Daylight Savings Time." srcset="https://substackcdn.com/image/fetch/$s_!PpGw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 424w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 848w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!PpGw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F985c3256-8dce-4f34-9510-adf3ae9a8dd6_945x945.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">I&#8217;m jealous! British Columbia broke up with Daylight Savings Time.</figcaption></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/p/daylight-savings-sucks-for-us-but?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/p/daylight-savings-sucks-for-us-but?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[A Closeup on our Brows: the $ We Spend on the Pair Framing Our Face]]></title><description><![CDATA[RETAIL THERAPY: BEAUTY RESEARCH REPORT -- The Cost of Beautiful Brows]]></description><link>https://www.ranimonson.com/p/would-you-spend-18k-for-new-eyebrows</link><guid isPermaLink="false">https://www.ranimonson.com/p/would-you-spend-18k-for-new-eyebrows</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Fri, 06 Mar 2026 21:25:08 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zf8B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zf8B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zf8B!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zf8B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:218307,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/190064713?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zf8B!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zf8B!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb067f199-75b4-42f5-9387-7d0d4e8870f3_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>
      <p>
          <a href="https://www.ranimonson.com/p/would-you-spend-18k-for-new-eyebrows">
              Read more
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   ]]></content:encoded></item><item><title><![CDATA[Do We Trust Military, Gov’t Not to Spy on US? ]]></title><description><![CDATA[That&#8217;s the heart of the AI fight with the Pentagon]]></description><link>https://www.ranimonson.com/p/do-we-trust-military-govt-not-to</link><guid isPermaLink="false">https://www.ranimonson.com/p/do-we-trust-military-govt-not-to</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Sat, 28 Feb 2026 19:01:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UhEV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UhEV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UhEV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UhEV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:162644,&quot;alt&quot;:&quot;Do You Trust the Military Not to Spy on US?&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/189482266?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Do You Trust the Military Not to Spy on US?" title="Do You Trust the Military Not to Spy on US?" srcset="https://substackcdn.com/image/fetch/$s_!UhEV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UhEV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd0c0e0c-fddc-40c3-9b75-1d233c8ec775_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Do you trust Trump to not spy on us?</figcaption></figure></div><p>Pete Hegseth and Donald Trump want AI tech handed over to them, carte blanche, to use as they please, no questions asked. But the real question is: do we trust the Government and Military not to spy on us?</p><div class="pullquote"><p>The real question is: do we trust the Government and Military not to spy on us?</p></div><p>If we&#8217;re living our lives and not a&#8230;</p>
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          <a href="https://www.ranimonson.com/p/do-we-trust-military-govt-not-to">
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   ]]></content:encoded></item><item><title><![CDATA[Gwyneth’s Castoffs: I Won’t Be Wearing to the Met Gala]]></title><description><![CDATA[There&#8217;s no better combo than couture and controversy]]></description><link>https://www.ranimonson.com/p/gwyneths-castoffs-i-wont-be-wearing</link><guid isPermaLink="false">https://www.ranimonson.com/p/gwyneths-castoffs-i-wont-be-wearing</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Fri, 27 Feb 2026 23:01:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eb9Z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>What a week for fashion! Gwyneth Paltrow is <strong><a href="https://www.juliensauctions.com/en/auctions/bold-luxury-gwyneth-paltrow-lexicon-of-style-the-archival-edit?tab=details">selling her castoffs</a></strong> to us poor paupers. And you can smell the anxiety in the air over what to wear to <strong><a href="https://www.metmuseum.org/press-releases/costume-institute-spring-2026">this year&#8217;s Met Gala</a></strong>, now that the theme is known. There&#8217;s no better combo to consider with your Cosmo than couture and controversy. </p><p>So let&#8217;s undress this mess, shall we?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eb9Z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eb9Z!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eb9Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:252485,&quot;alt&quot;:&quot;Gwyneth&#8217;s Castoffs: I Won&#8217;t Be Wearing to the Met Gala&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/189408968?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Gwyneth&#8217;s Castoffs: I Won&#8217;t Be Wearing to the Met Gala" title="Gwyneth&#8217;s Castoffs: I Won&#8217;t Be Wearing to the Met Gala" srcset="https://substackcdn.com/image/fetch/$s_!eb9Z!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!eb9Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f0f0562-0213-4c18-8517-63a17acfde52_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">There&#8217;s no better combo to consider with your Cosmo than couture and controversy </figcaption></figure></div><h1>Gwynnies Goods Going Gone Girl</h1><p>Don&#8217;t let the <strong><a href="https://www.vogue.com/article/gwyneth-paltrow-auction-interview">puff piece in Vogue </a></strong>fool you, where they practically suggest the Goop goddess is doing us all a favor by allowing us access to her excess. It was so busy oozing all over her, it glossed over the fact only a portion of the &#8220;proceeds&#8221; will go to the charity <strong><a href="https://wck.org/">World Central Kitchen</a></strong>.</p>
      <p>
          <a href="https://www.ranimonson.com/p/gwyneths-castoffs-i-wont-be-wearing">
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          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Use Claude: Pentagon Pissed About Woke AI; Anthropic Faces Firing Squad Friday]]></title><description><![CDATA[Vote with your wallet and time -- use Anthropic while you can. Political ideology is threatening to influence which AI companies succeed]]></description><link>https://www.ranimonson.com/p/pentagon-pissed-about-woke-ai-anthropic</link><guid isPermaLink="false">https://www.ranimonson.com/p/pentagon-pissed-about-woke-ai-anthropic</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Wed, 25 Feb 2026 18:18:27 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/59039937-a2e4-44ed-8614-49d38e2c3725_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h1>As Americans, Taxpayers &amp; Consumers Be Worried &amp; Use Claude</h1><p><strong>Feb. 26 Update:</strong> <strong><a href="https://www.anthropic.com/news/statement-department-of-war?subjects=alignment">Anthropic isn&#8217;t backing down</a>!</strong> It&#8217;s utterly refreshing to see a business actually have a backbone &amp; refuse to cower to Trump&#8217;s threats. </p><p>In support, I will continue to choose Claude for AI to show my support. </p>
      <p>
          <a href="https://www.ranimonson.com/p/pentagon-pissed-about-woke-ai-anthropic">
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   ]]></content:encoded></item><item><title><![CDATA[Start Here: Rani on 'why' Retail Therapy]]></title><description><![CDATA[When life stops making sense, we shop! Retail Therapy is a quirky, sideways look at the time and money we throw at our angst.]]></description><link>https://www.ranimonson.com/p/start-here-7b9</link><guid isPermaLink="false">https://www.ranimonson.com/p/start-here-7b9</guid><dc:creator><![CDATA[Rani Monson]]></dc:creator><pubDate>Wed, 25 Feb 2026 15:14:26 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/32300755-7ea3-4439-9c72-b3839b158ce5_1272x589.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#9748; I&#8217;m Rani, pronounced like the weather. You know: <em>&#8220;Wow, it sure is a rainy day out there!&#8221;</em></p><p>I&#8217;m a huge music person and go to a ton of shows. It&#8217;s a habit I started at a young age and continue to this day, traveling for bands and some weeks hitting concerts a few nights in a row. It makes me feel alive, even if I&#8217;m way tired the next day at work from being out late.</p><h2 style="text-align: center;"><strong>My Ideal Look</strong></h2><p>Jeans, a great-fitting cropped Chanel-esque blazer, and a concert t-shirt. But a legit tee &#8212; from shows I attended and bands I love &#8212; not some silly reprint from Target, before we stopped shopping there, of course. </p><h3 style="text-align: center;"><em><strong>Like This, With Edits</strong></em></h3><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!J-Td!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J-Td!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J-Td!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg" width="291" height="367.3875" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1010,&quot;width&quot;:800,&quot;resizeWidth&quot;:291,&quot;bytes&quot;:64322,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/188336897?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!J-Td!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 424w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 848w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!J-Td!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4b3d05c1-afaf-426e-a60f-74038fc1c4ce_800x1010.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><strong>Veronica Beard </strong>Miller Dickey Jacket</figcaption></figure></div><p>First: my legs are not long or thin; they&#8217;re short and stumpy and I often have trouble with an inseam being too long. I recently bought this Veronica Beard blazer for $695. One week later the price jumped to $795. So that sorta felt like a win. Typically I&#8217;d never pay full price for an item like this, but I had a Nieman Marcus gift card after selling a Gucci purse via Fashionphile. It was all sorta a mess because I couldn&#8217;t use the gift card to buy a Louis Vuitton purse, which was my intention. </p><p>Instead I got this blazer, which I&#8217;ll wear with a fun top or concert tee &#8212; never plain white, that&#8217;s boring. I also can&#8217;t imagine I&#8217;d wear brown shoes and I also hate pointy footwear because its feels like hell on my feet. </p><p>I&#8217;ll spend money on some clothing items, purses, watches and jewelry. I happily mix with less-expensive brands and am thrilled the Gap re-released the Low Rise Long &amp; Lean jeans. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?coupon=ee9ca16a&amp;utm_content=188336897&quot;,&quot;text&quot;:&quot;Get 7 day free trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?coupon=ee9ca16a&amp;utm_content=188336897"><span>Get 7 day free trial</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FxJe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FxJe!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FxJe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a8f59ed7-9477-44fd-8034-2b942df79989_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:18509,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/188336897?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FxJe!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!FxJe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa8f59ed7-9477-44fd-8034-2b942df79989_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h6 style="text-align: center;">&#11015;&#65039;&#11015;&#65039; <em>hit the play button in the middle to start the video</em> &#11015;&#65039;&#11015;&#65039;</h6><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;8c996b82-e2e7-44e3-9298-7c94e90b03c3&quot;,&quot;duration&quot;:null}"></div><h6 style="text-align: center;">&#11014;&#65039;&#11014;&#65039; <em>hit the play button in the middle to start the video</em> &#11014;&#65039;&#11014;&#65039;</h6><p></p><h2 style="text-align: center;"><strong>Why Retail Therapy</strong></h2><p>Nothing is simple, straightforward or sensical. <strong>Retail Therapy</strong> is my quirky, sideways look at the shopping I do when my angst takes over. When things feel out of my control; when I don&#8217;t feel like I&#8217;m enough; and the world is busy yelling at me that I&#8217;m too much. Or when I'm over-thinking something &#8212; yet again!</p><p>Like when I started getting gray hair, something a co-worker pointed out. A guy, no less. So I had to figure out the whole coloring my hair thing when I hadn&#8217;t even gotten my acne under control. Now, I battle both. </p><p>Distractions turn to obsessions and take over &#8212; from the importance of the First Amendment to why fashion hates middle-age women. But I don&#8217;t stop there. As a former business reporter, I have to follow the dollars &#8212; and make some sense. Sense. Cents. You get it.</p><h2 style="text-align: center;"><strong>I Believe</strong></h2><ul><li><p><em>Coats should be fashion statements, only </em></p></li><li><p><em>There is no such thing as &#8220;too much&#8221; tie-dye </em></p></li><li><p><em>If you haven&#8217;t touched it &amp; tried it on, don&#8217;t ever buy anything &#8216;final sale.&#8217; Ever. </em></p></li></ul><p>Oh, and I haven&#8217;t decided what I want to be when I grow up, so I stopped aging.</p><h2 style="text-align: center;"><strong>What I&#8217;m Lusting for Right Now</strong></h2><ul><li><p>The perfect comfortable neutral colored khaki pant that I could easily wear while working without cutting off the circulation at my waist. A big baggy, but it can&#8217;t me look like the Stay Puft Marshmallow Woman. I&#8217;m eying the Parachute Poplin Pull-On Pant from Buck Mason but luckily they&#8217;re out of stock. The $148 price seems a bit high.</p></li><li><p>The Laura Brown x Nomasei : ROMA - Sandals in Camoscio Khaki are pretty fabulous, but I&#8217;m not spending $570. Rarely do I spend that kind of money on shoes, although I&#8217;ve some splurges, mostly boots. I also need to try on a shoe: comfort over fashion and I need to be able to walk in them. Ordering lots of pairs to get delivered to the house is just an unwieldy mess. I&#8217;d rather go somewhere and try them on. </p></li><li><p>Black fitted leather blazer with fabulous silver buttons. I saw two 2 different women wearing this recently, one in Dallas and the other in Chicago. I was dumb and didn&#8217;t stop either to ask the brand. </p></li><li><p>More cashmere sweaters &#8212; ideally on sale. They have to be worth the money &#8212; too many are scratchy, not soft or both. What&#8217;s the point? There is a Jenni Kayne I saw that felt incredible, but I&#8217;d never spend that on a sweater that I&#8217;ll snag on something the first time I wear it. I want a navy v-neck and a short sleeve sweater in a fun color. I&#8217;m also liking the idea of lightweight ones in the warmer months because places are always over air conditioned.</p></li></ul><h2 style="text-align: center;"><strong>What You Won&#8217;t Find</strong></h2><p>This isn&#8217;t the site for lists of items you have to go out and buy right this minute. </p><p>On <strong>Retail Therapy</strong>, I talk a ton about spending money and what I buy -- and return. But it&#8217;s often in a bigger more esoteric sense. A gap I&#8217;m trying to fill, within myself. It&#8217;s often me experimenting, trying to figure out how I can feel comfortable in my own skin. To stop second guessing&#8230;everything. </p><p>Rarely, if ever, do I find the &#8220;perfect thing.&#8221; But if I do, you&#8217;ll be the first to hear about it. But it&#8217;s because I want the whole world to know &#8212; not because I want you to buy something so I make some pennies. i.e. nothing is an affiliate link.  </p><p>So far I&#8217;ve shared 2 very specific product recommendations:</p><ol><li><p><strong><a href="https://open.substack.com/pub/ranimonson/p/knocked-my-socks-on?utm_campaign=post-expanded-share&amp;utm_medium=web">World&#8217;s Softest Socks</a></strong></p></li><li><p><strong><a href="https://open.substack.com/pub/ranimonson/p/topo-chico-not-available?utm_campaign=post-expanded-share&amp;utm_medium=web">Topo Chico</a></strong></p></li></ol><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;815c1eba-eabe-4f6e-aac1-6b08b3419cc7&quot;,&quot;caption&quot;:&quot;Paws-Up: Cozy &amp; Cuddly in the Cold&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Knocked My Socks On&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:2404681,&quot;name&quot;:&quot;Rani Monson&quot;,&quot;bio&quot;:&quot;I haven&#8217;t decided what I want to be when I grow up so I decided to stop aging. Humor writer &amp; marketing technologist who grows plants in the bathtub and does yoga in the driveway. &quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9570daa6-1b0e-431c-9fda-64eea2f19a99_800x800.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-01-05T03:03:23.528Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!oKEK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5950d25-1aa4-44ad-8dd8-f54f87fda61f_1200x800.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.ranimonson.com/p/knocked-my-socks-on&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:183503714,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:4,&quot;comment_count&quot;:0,&quot;publication_id&quot;:7463409,&quot;publication_name&quot;:&quot;&#128717;&#65039;Retail Therapy&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;c6ca5ab1-3842-4819-a11b-875da6a1f978&quot;,&quot;caption&quot;:&quot;Topo Chico is my adult beverage of choice. With or without vodka, it&#8217;s perfect. But always with lime &#8212; preferably two. That&#8217;s not negotiable. Out for dinner over the weekend, I heard something horrifying.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;They Took Away the One Thing Getting Me Through the Week&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:2404681,&quot;name&quot;:&quot;Rani Monson&quot;,&quot;bio&quot;:&quot;I haven&#8217;t decided what I want to be when I grow up so I decided to stop aging. Humor writer &amp; marketing technologist who grows plants in the bathtub and does yoga in the driveway. &quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9570daa6-1b0e-431c-9fda-64eea2f19a99_800x800.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-17T13:54:39.037Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!Yvbz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0a94550c-6ed4-4813-bedf-4885afb2cc8e_1200x800.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.ranimonson.com/p/topo-chico-not-available&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:191157204,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:3,&quot;comment_count&quot;:0,&quot;publication_id&quot;:7463409,&quot;publication_name&quot;:&quot;&#128717;&#65039;Retail Therapy&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>But more often, I&#8217;ll share what&#8217;s horrible. What you shouldn&#8217;t waste your time and money on; what you should avoid and why. Like why so many headphones devices are horrible for working out if you sweat. And is that&#8217;s a normal thing?  </p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;5d1d95a7-2c23-405e-a33e-e6b5fa4ffaf1&quot;,&quot;caption&quot;:&quot;If You&#8217;re Human &amp; Sweat When You Workout, Here&#8217;s What You Need to Know &amp; Avoid&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;$749 on 3 Gym Headphones&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:2404681,&quot;name&quot;:&quot;Rani Monson&quot;,&quot;bio&quot;:&quot;I haven&#8217;t decided what I want to be when I grow up so I decided to stop aging. Humor writer &amp; marketing technologist who grows plants in the bathtub and does yoga in the driveway. &quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9570daa6-1b0e-431c-9fda-64eea2f19a99_800x800.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-10T13:37:20.663Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!_THT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb58c914-4175-45ea-9180-333f0fb3873c_1200x800.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.ranimonson.com/p/consumption-corner-749-on-3-gym-headphones&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:187460871,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:7463409,&quot;publication_name&quot;:&quot;&#128717;&#65039;Retail Therapy&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!8fyd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e249c82-629a-43f2-981b-452613215a8a_800x800.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h2 style="text-align: center;"><strong>Products I Use</strong> </h2><p>But in the spirit of shopping, here are some of the makeup products I currently enjoy.  </p><h4><strong>Merit Beauty</strong></h4><p>These are my most recent purchases after realizing I don&#8217;t know how to put on makeup anymore. I&#8217;ve been very happy with everything I&#8217;ve purchased.</p><ul><li><p><strong>Perfecting Complexion Stick</strong>: love this thing. Covers up all the things and you can blend it out with a brush or your finger.</p></li><li><p><strong>Flush Balm</strong>: using this on my cheeks and eyelids and I&#8217;m thrilled. Fast and easy. </p></li><li><p><strong>Day Glow Hydrating Balm</strong>: basically a shimmer stick, which I needed to be told how to put on and where it goes.</p></li><li><p><strong>Lip Blush</strong>: this was the first thing that got me curious about the brand. These are fun but can go a bit awry. I have it in 2 colors, and one I look like the scary aunt from the the 2025 horror-film <em><strong><a href="https://www.google.com/search?q=Weapons&amp;oq=movie+where+all+the+kids+in+one+class+disappear&amp;gs_lcrp=EgZjaHJvbWUyCQgAEEUYORiABDIICAEQABgWGB4yCAgCEAAYFhgeMggIAxAAGBYYHjINCAQQABiGAxiABBiKBTINCAUQABiGAxiABBiKBTINCAYQABiGAxiABBiKBTINCAcQABiGAxiABBiKBdIBCDUyOTFqMGo3qAIAsAIA&amp;sourceid=chrome&amp;ie=UTF-8&amp;ved=2ahUKEwjtp4TxnfuTAxVEk2oFHRbaI98QgK4QegYIAQgAEAQ">Weapons</a></strong></em>, according to my partner. </p></li></ul><h4><strong>Glossier</strong></h4><ul><li><p><strong>No. 1 Pencil for eyes</strong>: you can get a good line but it does smuge some from my lower eye, which I hate.</p></li><li><p><strong>Lip Liner</strong>: it really is non-drying, which should be a requirement.</p></li><li><p><strong>Sharpener</strong>: it $9 and perfect. I use it on everything and own two. One for home and one for travel. </p></li></ul><h4><strong>Ilia</strong></h4><ul><li><p><strong>Mascara</strong>: you can remove it without pulling out too many lashes</p></li><li><p><strong>Fade Into You</strong> finishing power to control my shine</p></li></ul><p>I used to really like the eyeshadows from this brand: both the stick and the liquid tint. But both have different formulas now and I don&#8217;t suggest either. The stick breaks way too easily and the tint stings my eyelids. I&#8217;ve bought more than one hoping it was a fluke. Nope. Avoid. </p><h4><strong>Benefit</strong></h4><p><strong>Brow pencil</strong> and <strong>Brow+</strong> with the tiny mascara-type wand</p><h4><strong>Grow Lashes</strong></h4><ul><li><p><strong>Obagi Nu-Cil serum</strong>: the woman who does my Botox suggested this. It works - I apply it to both my lashes and brows and both are growing. </p></li></ul><p></p><h2 style="text-align: center;"><strong>Skincare Recommendations: Nope</strong></h2><p>I&#8217;m not sharing skincare recommendations because we each have so many unique conditions about our face and a ton of factors that influence how things work. Like  climate and meds. I&#8217;ve wasted so much time and money buying products others use that never work and often make my skin worse.</p><p><strong>What helped me the most:</strong> I finally found a good dermatologist who&#8217;s willing to spend a bit of time talking with me. You can tell right away on the first visit if the person will be your go-to or not; trust your gut and move on if they&#8217;re only there to charge you. </p><p>I found someone new in the practice who&#8217;s young enough that she&#8217;s building her clientele; she also knows the latest products and technology. With her help, I now rely on a mix of products: prescription, pricey medical-grade ones and mainstream from the drugstore. </p><p>Most days I just put on EltaMD UV Skin Recovery Red Color Correcting Green Tint Broad Spectrum SPF 50. That&#8217;s one product with lots of words &#8212; it&#8217;s the green-colored sunscreen. Recommended by said dermatologist. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L0Z8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png" width="1344" height="111" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:111,&quot;width&quot;:1344,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L0Z8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 424w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 848w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1272w, https://substackcdn.com/image/fetch/$s_!L0Z8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47dbb63b-f2e5-40ae-a008-ba79b8d0193f_1344x111.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p></p><h2 style="text-align: center;"><strong>The Non-CV Me</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wrCn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wrCn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 424w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 848w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 1272w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wrCn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png" width="328" height="328" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:500,&quot;width&quot;:500,&quot;resizeWidth&quot;:328,&quot;bytes&quot;:82033,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/188336897?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wrCn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 424w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 848w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 1272w, https://substackcdn.com/image/fetch/$s_!wrCn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2219751-769c-4a82-8ad3-2dd9ae003190_500x500.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Rani Monson from <strong>Retail Therapy</strong></figcaption></figure></div><p>I work in tech and have for the past 2 decades, but why be specific and age myself? My writing explores how money and time influence our life decisions, big and small. Why these two variables of time and money? Not to sound like a textbook, but these are the only two things you can change and expect a different outcome. Plus, I can be quite literal, and this is a perfect example. But I&#8217;ve also yet to see this truism disproven. And I&#8217;ve tried, because I love to challenge assumptions.</p><div class="pullquote"><p style="text-align: center;"><em><strong>Retail Therapy explores why we keep doing things that, rationally, we know are silly.</strong></em></p></div><p>Here&#8217;s what I mean. I spend a lot of time reading the internet and working on my pollinator plants. The plants are easy to justify &#8212; they&#8217;re pretty, smell amazing, and I love getting dirt under my fingernails, much to the chagrin of my manicurist, Andy. But reading Celebrity gossip, that&#8217;s harder to defend. I still don&#8217;t know who half the folks are on a red carpet or awards show. And my addiction to buying piles of clothes online just to try to find one thing that worth keeping? That&#8217;s dumb. No, that&#8217;s insane. It&#8217;s a waste of time and money; returning it takes even longer. The question is why I keep doing this, over and over again &#8212; that&#8217;s <strong>Retail Therapy.</strong></p><h2 style="text-align: center;"><strong>Why Retail Therapy Right Now</strong></h2><p>I&#8217;m writing Retail Therapy now because I&#8217;m done waiting for permission to publish the pieces I believe are important. The work I want to explore and the stories I want to read. I&#8217;ve spent the past several years pitching mainstream publications. I&#8217;ve had bits of success, but it&#8217;s mostly waiting, not writing. I want to write the stories I want &#8212; today. Stories like:</p><ul><li><p><em>Why fashion hates middle-age women</em></p></li><li><p><em>Why high-rise pants suck</em></p></li><li><p><em>Why independent watch brands are having a moment</em></p></li></ul><p>So I&#8217;m done awaiting someone else&#8217;s approval. Now I&#8217;m making the rules. </p><h2 style="text-align: center;"><strong>Want More? Go Paid</strong></h2><p>You may notice there are no affiliate links or sponsorships here. Because of your support, <strong>Retail Therapy</strong> is fully unfiltered. You know, in a way we&#8217;d never drink water.</p><p style="text-align: center;">Free subscribers get a lot. But paid subscribers get it all &#8212; every post, every conversation, full access. Your price locks in the day you subscribe and never goes up. Ever. </p><p>You&#8217;re paying a writer for their work and helping fund my bougie dog, Radio&#8217;s, acupuncture. He still hasn&#8217;t gotten a job. Or an agent.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?"><span>Subscribe now</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!KCRz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KCRz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!KCRz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png" width="728" height="110" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:110,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10889,&quot;alt&quot;:&quot;Let's talk about Retail Therapy with Rani Monson&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/188336897?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Let's talk about Retail Therapy with Rani Monson" title="Let's talk about Retail Therapy with Rani Monson" srcset="https://substackcdn.com/image/fetch/$s_!KCRz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 424w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 848w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 1272w, https://substackcdn.com/image/fetch/$s_!KCRz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf205af-e926-48da-9054-d05e204cc2dd_728x110.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>This site is just like me: <em>a work in progress</em>. The best way for me to make it better is to hear from you &#8212; what you love and what you hate.</p><div class="pullquote"><p>It can be such a lonely world. Let&#8217;s talk.</p></div><p><em><strong>Most importantly</strong></em>: if you&#8217;re ever bored or not laughing, <strong><a href="%%one_click_unsubscribe_url%%">unsubscribe in a single click</a>.</strong></p><p><em>Cheers to spending our time and money well!</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Tyx9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Tyx9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Tyx9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif" width="528" height="234" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:234,&quot;width&quot;:528,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4548,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.ranimonson.com/i/188336897?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Tyx9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 424w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 848w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 1272w, https://substackcdn.com/image/fetch/$s_!Tyx9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3cf2b96-af8c-4199-9fa3-c2a1c269d05b_528x234.gif 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.ranimonson.com/subscribe?coupon=ee9ca16a&amp;utm_content=188336897&quot;,&quot;text&quot;:&quot;Get 7 day free trial&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.ranimonson.com/subscribe?coupon=ee9ca16a&amp;utm_content=188336897"><span>Get 7 day free trial</span></a></p><p></p>]]></content:encoded></item></channel></rss>