Can Someone Explain the Appeal of Quince?

At a new $10B evaluation & $2B in revenue, I just don’t get it

Shopping on Quince is expected to hit $2 billion this year

I Just Can’t Fall in Love with Quince

At this point it’s impossible to not know Quince. And if you don’t know Quince, you’re probably not reading this. The “affordable” “luxury” brand made news this week after its latest investment round increased the company’s valuation to $10.1 billion — doublin…