Diamonds Are Forever. Prices Are Not.

A made-up holiday, lab-grown stones, and one extremely reasonable request.

Happy World Diamond Day, Which Is Absolutely a Real Holiday

Diamond Prices are Crashing

Hello friends and happy “World Diamond Day.” Didn’t know today was a special day? Of course you didn’t — this holiday isn’t real. Today is the very first time it’s happening.

Diamonds. We’ve been taught they’re forever, thanks to smart marketing. But what’s actually hap…