Start Here: Rani on 'why' Retail Therapy
šļøGray hair and acne. Jeans that never fit. When life stops making sense, we shop! Retail Therapy is a quirky take on how we spend our time and money.
ā Iām Rani, pronounced like the weather. You know: āWow, it sure is a rainy day out there!ā
Iām a huge music person and go to a ton of shows. Itās a habit I started at a young age and continue to this day, traveling for bands and some weeks hitting concerts a few nights in a row. It makes me feel alive, even if Iām way tired the next day at work from being out late.
My Ideal Look
Jeans, a great-fitting cropped Chanel-esque blazer, and a concert t-shirt. But a legit tee ā from shows I attended and bands I love ā not some silly reprint from Target, before we stopped shopping there, of course.
Like This, With Edits
First: my legs are not long or thin; theyāre short and stumpy and I often have trouble with an inseam being too long. I recently bought this Veronica Beard blazer for $695. One week later the price jumped to $795. So that sorta felt like a win. Typically Iād never pay full price for an item like this, but I had a Nieman Marcus gift card after selling a Gucci purse via Fashionphile. It was all sorta a mess because I couldnāt use the gift card to buy a Louis Vuitton purse, which was my intention.
Instead I got this blazer, which Iāll wear with a fun top or concert tee ā never plain white, thatās boring. I also canāt imagine Iād wear brown shoes and I also hate pointy footwear because its feels like hell on my feet.
Iāll spend money on some clothing items, purses, watches and jewelry. I happily mix with less-expensive brands and am thrilled the Gap re-released the Low Rise Long & Lean jeans.
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Why Retail Therapy
Nothing is simple, straightforward or sensical. Retail Therapy is my quirky, sideways look at the shopping I do when my angst takes over. When things feel out of my control; when I donāt feel like Iām enough; and the world is busy yelling at me that Iām too much. Or when I'm over-thinking something ā yet again!
Like when I started getting gray hair, something a co-worker pointed out. A guy, no less. So I had to figure out the whole coloring my hair thing when I hadnāt even gotten my acne under control. Now, I battle both.
Distractions turn to obsessions and take over ā from the importance of the First Amendment to why fashion hates middle-age women. But I donāt stop there. As a former business reporter, I have to follow the dollars ā and make some sense. Sense. Cents. You get it.
I Believe
Coats should be fashion statements, only
There is no such thing as ātoo muchā tie-dye
If you havenāt touched it & tried it on, donāt ever buy anything āfinal sale.ā Ever.
Oh, and I havenāt decided what I want to be when I grow up, so I stopped aging.
What Iām Lusting for Right Now
The perfect comfortable neutral colored khaki pant that I could easily wear while working without cutting off the circulation at my waist. A big baggy, but it canāt me look like the Stay Puft Marshmallow Woman. Iām eying the Parachute Poplin Pull-On Pant from Buck Mason but luckily theyāre out of stock. The $148 price seems a bit high.
The Laura Brown x Nomasei : ROMA - Sandals in Camoscio Khaki are pretty fabulous, but Iām not spending $570. Rarely do I spend that kind of money on shoes, although Iāve some splurges, mostly boots. I also need to try on a shoe: comfort over fashion and I need to be able to walk in them. Ordering lots of pairs to get delivered to the house is just an unwieldy mess. Iād rather go somewhere and try them on.
Black fitted leather blazer with fabulous silver buttons. I saw two 2 different women wearing this recently, one in Dallas and the other in Chicago. I was dumb and didnāt stop either to ask the brand.
More cashmere sweaters ā ideally on sale. They have to be worth the money ā too many are scratchy, not soft or both. Whatās the point? There is a Jenni Kayne I saw that felt incredible, but Iād never spend that on a sweater that Iāll snag on something the first time I wear it. I want a navy v-neck and a short sleeve sweater in a fun color. Iām also liking the idea of lightweight ones in the warmer months because places are always over air conditioned.
What You Wonāt Find
This isnāt the site for lists of items you have to go out and buy right this minute.
On Retail Therapy, I talk a ton about spending money and what I buy -- and return. But itās often in a bigger more esoteric sense. A gap Iām trying to fill, within myself. Itās often me experimenting, trying to figure out how I can feel comfortable in my own skin. To stop second guessingā¦everything.
Rarely, if ever, do I find the āperfect thing.ā But if I do, youāll be the first to hear about it. But itās because I want the whole world to know ā not because I want you to buy something so I make some pennies. i.e. nothing is an affiliate link.
So far Iāve shared 2 very specific product recommendations:
But more often, Iāll share whatās horrible. What you shouldnāt waste your time and money on; what you should avoid and why. Like why so many headphones devices are horrible for working out if you sweat. And is thatās a normal thing?
Products I Use
But in the spirit of shopping, here are some of the makeup products I currently enjoy.
Merit Beauty
These are my most recent purchases after realizing I donāt know how to put on makeup anymore. Iāve been very happy with everything Iāve purchased.
Perfecting Complexion Stick: love this thing. Covers up all the things and you can blend it out with a brush or your finger.
Flush Balm: using this on my cheeks and eyelids and Iām thrilled. Fast and easy.
Day Glow Hydrating Balm: basically a shimmer stick, which I needed to be told how to put on and where it goes.
Lip Blush: this was the first thing that got me curious about the brand. These are fun but can go a bit awry. I have it in 2 colors, and one I look like the scary aunt from the the 2025 horror-film Weapons, according to my partner.
Glossier
No. 1 Pencil for eyes: you can get a good line but it does smuge some from my lower eye, which I hate.
Lip Liner: it really is non-drying, which should be a requirement.
Sharpener: it $9 and perfect. I use it on everything and own two. One for home and one for travel.
Ilia
Mascara: you can remove it without pulling out too many lashes
Fade Into You finishing power to control my shine
I used to really like the eyeshadows from this brand: both the stick and the liquid tint. But both have different formulas now and I donāt suggest either. The stick breaks way too easily and the tint stings my eyelids. Iāve bought more than one hoping it was a fluke. Nope. Avoid.
Benefit
Brow pencil and Brow+ with the tiny mascara-type wand
Grow Lashes
Obagi Nu-Cil serum: the woman who does my Botox suggested this. It works - I apply it to both my lashes and brows and both are growing.
Skincare Recommendations: Nope
Iām not sharing skincare recommendations because we each have so many unique conditions about our face and a ton of factors that influence how things work. Like climate and meds. Iāve wasted so much time and money buying products others use that never work and often make my skin worse.
What helped me the most: I finally found a good dermatologist whoās willing to spend a bit of time talking with me. You can tell right away on the first visit if the person will be your go-to or not; trust your gut and move on if theyāre only there to charge you.
I found someone new in the practice whoās young enough that sheās building her clientele; she also knows the latest products and technology. With her help, I now rely on a mix of products: prescription, pricey medical-grade ones and mainstream from the drugstore.
Most days I just put on EltaMD UV Skin Recovery Red Color Correcting Green Tint Broad Spectrum SPF 50. Thatās one product with lots of words ā itās the green-colored sunscreen. Recommended by said dermatologist.
The Non-CV Me
I work in tech and have for the past 2 decades, but why be specific and age myself? My writing explores how money and time influence our life decisions, big and small. Why these two variables of time and money? Not to sound like a textbook, but these are the only two things you can change and expect a different outcome. Plus, I can be quite literal, and this is a perfect example. But Iāve also yet to see this truism disproven. And Iāve tried, because I love to challenge assumptions.
Retail Therapy explores why we keep doing things that, rationally, we know are silly.
Hereās what I mean. I spend a lot of time reading the internet and working on my pollinator plants. The plants are easy to justify ā theyāre pretty, smell amazing, and I love getting dirt under my fingernails, much to the chagrin of my manicurist, Andy. But reading Celebrity gossip, thatās harder to defend. I still donāt know who half the folks are on a red carpet or awards show. And my addiction to buying piles of clothes online just to try to find one thing that worth keeping? Thatās dumb. No, thatās insane. Itās a waste of time and money; returning it takes even longer. The question is why I keep doing this, over and over again ā thatās Retail Therapy.
Why Retail Therapy Right Now
Iām writing Retail Therapy now because Iām done waiting for permission to publish the pieces I believe are important. The work I want to explore and the stories I want to read. Iāve spent the past several years pitching mainstream publications. Iāve had bits of success, but itās mostly waiting, not writing. I want to write the stories I want ā today. Stories like:
Why fashion hates middle-age women
Why high-rise pants suck
Why independent watch brands are having a moment
So Iām done awaiting someone elseās approval. Now Iām making the rules.
Want More? Go Paid
You may notice there are no affiliate links or sponsorships here. Because of your support, Retail Therapy is fully unfiltered. You know, in a way weād never drink water.
Free subscribers get a lot. But paid subscribers get it all ā every post, every conversation, full access. Your price locks in the day you subscribe and never goes up. Ever.
Youāre paying a writer for their work and helping fund my bougie dog, Radioās, acupuncture. He still hasnāt gotten a job. Or an agent.
This site is just like me: a work in progress. The best way for me to make it better is to hear from you ā what you love and what you hate.
It can be such a lonely world. Letās talk.
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Cheers to spending our time and money well!











