Retail Therapy on Substack

Retail Therapy on Substack

100 Grams. Every Day. No Excuses. Good Luck With That.

We convinced ourselves it was a health decision. Then it took over.

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Rani Monson
Jun 18, 2026
∙ Paid
We convinced ourselves protein was a health decision. Then it took on a life of its own.
We're So Obsessed With Protein, We Created a Shortage
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